Overview

COCO model: company-owned, company-operated

This model gives a business direct operational control while retaining a structured ecosystem and brand approach.

Ownership and operations

Company-owned, company-operated

  • The company owns the facility and is responsible for its day-to-day operation.
  • Capital, staffing, service standards and operating procedures should be defined before launch.
  • Site suitability and ongoing costs still need location-specific assessment.
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